true green media releases


Mon 9 June, 2008

Clean Up Co-Founder made an Officer of the Order of Australia (AO) in Queen’s Birthday Honours

communications campaigner, Kim McKay, AO, honoured for distinguished
service to the Australian and international community

The co-founder
and deputy chairwoman of Clean Up Australia and Clean Up the World, Kim
McKay, has been made an Officer in the General Division of the Order of
Australia (AO) in the Queen’s Birthday Honours List announced today.

Ms. McKay, 48, of Mosman in Sydney, was honoured for “services to the
environment through executive public relations roles with a range of
organizations, particularly as co-founder of Clean Up Australia and
Clean Up the World, and to the community”.

Her work formulating communications campaigns has raised awareness of
important environmental and social issues around the world. “I have
always believed that simple, clear communication that provides for
active community participation is vital in effecting behavioural
change,” Kim McKay said.

“We all have a lot to do to reduce the impact of global warming – it
is the issue of our times,” Ms McKay said in paying tribute to the
founder of Clean Up, Ian Kiernan, AO who was named Australian of the
Year in 1994.

“I think all Australians are inspired by people who make a difference
and we’ll have a chance to celebrate that as Clean Up marks its 20th anniversary next year,” she said.

Recently Ms McKay collaborated with Jenny Bonnin to create the True Green
series of books published by ABC Books in Australia and National
Geographic in the USA and is a partner in the social and sustainability
marketing firm, Momentum 2. She is also a regular public speaker here
and overseas on environmental and social marketing issues.

Ms McKay was also recognised for her role with other organizations
including the National Geographic Society in the United States where she
co-conceived the Genographic Project with Dr Spencer Wells. The project
is one of the world’s largest DNA anthropological population studies
tracing how humankind migrated across the world.

Educated at Mackellar Girls’ High School at Manly Vale and a graduate
of the University of Technology with a BA (Communications), Kim McKay
is a Fellow of the Public Relations Institute of Australia and has
received the IPRA Golden World Award for Excellence in Environmental
Communication as well as a number of other PRIA Golden Target Awards.

Ms McKay acknowledged her parents, Gordon and Coral McKay who celebrated their 60th Wedding Anniversary this weekend at their home on the Gold Coast

In a career spanning over 25 years, she has worked on a range of
local and international projects giving her time freely to serve on
not-for-profit boards.

“I’ve had the great fortune to work closely with an incredible array
of explorers, scientists and outstanding individuals throughout my
career,” she said. “You can’t do anything alone, you can only be part of
team and I’m fortunate to have been inspired by some extraordinary

For use: Monday 21 April, 2008


Environmental Campaigner to Speak at the United Nations and US
Secretary of Treasury, Henry Paulson’s Earth Day Events next week


Kim McKay….co-author of True Green book series and Clean Up Co-founder gives

American’s insights into how to improve their workplaces


Sydney:   Australian
environmental campaigner and co-author of the True Green series of
books, Kim McKay, will speak at the United Nations Earth Day
celebrations in New York on a distinguished panel of senior UN officials on Monday 21 April.  This will be followed by a key-note address to senior US Treasury officials and guests as part of the US Secretary of the Treasury, Henry Paulson’s Earth Day event in Washington DC on Tuesday 22 April.


Earth Day, a community awareness and action campaign has operated in the USA for more than 35 years and is the annual focus of American community action on the environment.


McKay, who is the co-founder and deputy chairwoman of Clean Up
Australia and Clean Up the World (a project held in conjunction with the
United Nations Environment Programme), will be speaking about how
American’s and others in the developed world can reduce their carbon
footprint by greening the workplace.


The second book in the True Green series, True Green @ Work…100 Ways You Can Make the Environment Your Business (by Kim McKay & Jenny Bonnin with business journalist Tim Wallace…ABC Books in Australia/National Geographic Books in the US) has recently been released in the USA and has generated widespread interest.


than 80 percent of US workers polled in a recent National Geographic
survey believe it is important to work for a company or organizations
that make the environment a top priority.  Yet,
only 53 percent currently work for a company or organization that
implements environmental or sustainable programs in the workplace,” Ms.
McKay said.


is consistent with a similar study we conducted in Australia – the
message for business owners and operators is loud and clear – if you
want to have a successful business and retain staff, then you had better
implement sound environmental sustainability principles,” she said.


The “Meet the Author” event at the UN in New York on Monday will feature Ms. McKay

with the Under Secretary General of the UN Department of Information,
Mr Akasaka Kiyotaka, the Managing Director of UNEP, NY, Ms Juanita
Castano, the Chief UN Publications, Mr Christopher Woodthorpe and the
Austrlaan Charge D’Affaires and Deputy Permanent Representative
Ambassador, Ms. Frances Lisson.


Paulson’s Earth Day Event and Award Ceremony on Tuesday will have 150
guests including Mrs Ethel Kenney and Mrs Wendy Paulson, a long time
environmental advocate.  The Washington, DC
event will include a key-note address from Kim McKay who has previously
addressed US Treasury officials on the need to green the workplace.

For use: Wednesday 2 April, 2008




True Green Kids
Shows Aussie Kids what they can do to help save the planet…

Environment Minister Peter Garrett and Clean Up’s Ian Kiernan lend support at Minister’s Old School – Gordon West Public


Sydney, 2 April, 2008:   A new book released today,  True Green Kids….100 things you can do to save the planet by Kim McKay & Jenny Bonnin (ABC Books, $22.95)
goes a long way to answering the concerns of young Australians about
the role they can play in reducing carbon emissions, according to the
Environment Minister, Peter Garrett, AM MP.


at a school assembly to launch the book at his ‘alma mater’, Gordon
West Public, the Minister said that while the Environment was the number
one concern among children*, there were now at least 100 positive and
easy actions kids could take to help reduce their environmental


“Whether it’s turning off computers and lights or sometimes walking to school, True Green Kids shows that we all have a role to play.  While
Governments and industry are moving ahead to forge structural change,
the community has to keep the pressure on and there is no better place
to start than with kids encouraging their families and their schools,”
Peter Garrett said.


Mr Garrett also said that he was pleased to see the commitment of Gordon West Public School, which is implementing an environmental management plan and praised the students who had participated in creating True Green Kids.  The
Minister was joined by Clean Up Australia’s Chairman, Ian Kiernan, AO
in saluting the children and teacher’s of Gordon West for their efforts.


“These kids are Australia‘s future and they can help change the community’s behaviour.   During
the past 20 years that we’ve been doing Clean Up I’ve seen how kids
really grasp issues like how important it is to recycle and how
concerned they are for their environmental future,” Kiernan said.


The book’s authors, Kim McKay and Jenny Bonnin, (True Green Kids is the third book in the successful True Green series) said that they created True Green Kids to provide practical and positive information to kids about what they could do.


“We weren’t surprised to find that the environment is the number one issue of concern among Australian kids*.  We’re fortunate to live in a country where the natural environment plays a central role in daily life and we hope True Green Kids will provide practical and accessible tips for everyone to use,”  said Kim McKay, who is also the co-founder of Clean Up.                                                               

a mother of two children and two more in my extended family, I know how
important it is for kids to be ‘hands on’ involved and how they can
influence their parents buying habits and household behaviours,”  said Jenny Bonnin, who is also on the board of Clean Up Australia.


At the launch, Gordon West Public School
announced its new School Environmental Management Plan (SEMP) which
focuses on four key areas of resource use and one supporting the natural


West Public’s Principal, Jim Huckerby said that the teaching staff,
parents and the children were already engaged in a range of activities
in support of the environment but that the SEMP would help drive these
programs even further.


focusing on energy and water consumption, paper products and recycling,
purchasing and procuring for sustainability and waste management along
with Bushcare and the natural environment,” he said.


also proud to announce the inauguration of our student environmental
action group where students in Years 3 & 4 will be selected to
represent the Gordon West “Eco Roos”.  The Eco Roos is the title that the students recently voted as the name for this exciting new initiative,” Jim Huckerby said.


True Green Kids (ABC Books, $22.95) is available for sale from all leading bookstores and from the ABC’s website: or 1300 360 150.  

Teacher’s notes to accompany True Green Kids will be available for free download from  

The authors donate a portion of proceeds from the True Green books to Clean Up Australia.




*ABC Behind the News Survey Report – February 2007:  Conducted by Professor Colin MacMullin, Dean International, School of Education, Flinders University, SA

Survey asked children: “what do you and others your age worry about?”

about the environment and their friends or family dying were ranked
equally as the average top worries of children in 2006 (aged 7-16